Google has announced that it plans to support fast-loading AMP within Google search “early next year.”
AMP stands for Accelerated Mobile Pages, a project backed by Google that has gained support from publishers, platforms like Twitter, analytics tools and today, from advertising networks and platforms.
In October, Google released a special version of Google search to test how AMP pages work. Now, Google says that the real thing will be coming to regular Google search early in 2016. From a post the company made today:
Google will begin sending traffic to your AMP pages in Google Search early next year, and we plan to share more concrete specifics on timing very soon. In the meantime, the AMP Project invites everyone to take part in the conversation on GitHub, and encourages you to begin experimenting with building AMP pages as soon as possible.
So stay tuned and start considering AMP pages. By the way, at our upcoming SMX West conference, we’ll have a special session all about AMP pages, with Google one of the confirmed speakers.