Groupon Best Retailer for 2015 Cyber Week?
Those who choose to skip out on the Black Friday chaos may choose to explore Cyber Monday deals instead, but for shoppers looking to save even more during the online shopping frenzy, it appears some retailers are better than others.
According to Wallethub, a personal finance website, an analysis of thousands of holiday cyber deals from 30 of the biggest U.S. retailers shows a Chicago-based organization is offering the largest discounts for 2015.
Groupon was listed as the best retailer for Cyber Week, with a 62-percent discount rate, according to the report. The Chicago company was followed in the ranking by Belk, Bon-Ton, JCPenney, Macy’s, eBay, Kohl’s, Sears, Amazon and Kmart.
The most discounted category for Cyber Week was jewelry, while computers, phones and video games were the least discounted items, according to the study.
Cyber Monday sales are expected to hit the $3 billion mark for the first time this year, the largest one-day sales total in e-commerce history, the report states.
The average discount for the online event is 36 percent, Wallethub stated, noting that in 5 out of 9 products analyzed in the study, discounts were bigger on Black Friday.
The worst retailers listed in the study were Gander Mountain, Walgreens, CVS Pharmacy, Best Buy and Gap.